Artist

Our artist will be a three piece dance group containing a female lead and two accompanying male DJs. We chose this setup as it isn't incredibly generic, however mixed groups are becoming increasingly popular and we want to stand out from the average artists in the charts. Some examples of these are AlunaGeorge and Clean Bandit. Having a mixed gender group also widens our audience appeal, and with audience at the heart of our music video, this is incredibly important.

With our audience being determined as females of 16-24 who are fans of the dance genre, we decided to create our female lead based around an understanding of this audience. Rather than taking the form of the generic sexualised female, we wanted to create a likable and aspirational figure for the audience. Therefore, we are going to focus on making her appear strong and confident yet normal and relatable. We have based our female around artists such as Keisza, Aluna Francis, Jess Glynne and Katy B.

Influential female artists

Our two male DJs are quite stereotypical of the genre, however in order to differ them from other male artists in the music industry we are going to present them as cool and friendly as opposed to overly egotistical like some recent popular male artists. We have based our male artists around artists such as Disclosure, Nero, Wilkinson and Flume.

Influential male artists